The main premise of the circular economy is that waste is resources that can be used more than once within the system and generate new value. In this way, economic growth is decoupled from the extraction of new natural resources. The reuse of packaging is the cornerstone of this approach, taking into account the volume of waste associated with products packaging.
Although the reuse of beverage containers allows a reduction on waste generation, greenhouse gases and save costs compared to the use of single use plastic, cans or glass containers, its market share is still too low.
